Privacy Policy

At Fitora AI ("we", "us", "our"), we are committed to protecting the privacy and security of our users' personal and business information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.fitoraai.com or use our AI-powered virtual try-on services and API. By using our platform, you consent to the practices described in this policy.

1. Information We Collect

We may collect the following types of information:

a) Account & Business Information

• Name, email address, phone number
• Company name and business details
• Billing and payment information
• API keys and integration credentials

b) User-Uploaded Content

• Photos uploaded for virtual try-on processing (user photos, garment images)
• These images are processed in real-time and are not stored permanently unless explicitly opted in by the business client

c) Automatically Collected Data

• IP address, browser type, device information
• Pages visited, time spent, and interaction patterns
• API usage logs (request counts, response times, error rates)

2. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To process virtual try-on requests, manage your subscription, and provide API access.
• Account Management: To create and manage your account, process payments, and communicate about billing.
• Platform Improvement: To analyze usage patterns and improve our AI models, API performance, and user experience.
• Customer Support: To respond to your inquiries, troubleshoot issues, and provide technical assistance.
• Security: To detect and prevent fraud, abuse, and unauthorized access to our platform.
• Communications: To send service updates, product announcements, and marketing communications (with your consent).

3. Data Sharing & Third Parties

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following circumstances:

• Service Providers: Trusted third-party providers who assist us with payment processing (e.g., PayHere), cloud infrastructure, email delivery, and analytics. These providers are contractually obligated to protect your data.
• AI Processing Partners: Our AI engine partners who process virtual try-on images under strict data processing agreements.
• Legal Requirements: When required by law, legal process, or government request.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction.

4. Data Security

We implement industry-standard security measures to protect your information, including encrypted data transmission (TLS/SSL), secure cloud storage, access controls, and regular security audits. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

5. Image Data & AI Processing

Photos uploaded for virtual try-on are processed by our AI engine to generate try-on visualizations. These images are processed in real-time and are automatically deleted from our processing servers after the try-on result is generated, unless the business client has opted into temporary caching for performance optimization. We do not use uploaded photos for AI training without explicit written consent.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Maintain your session and authentication state
• Analyze website traffic and usage patterns
• Remember your preferences and settings
• You can control cookie settings through your browser. Disabling cookies may limit certain platform features.

7. Data Retention

We retain your account and business information for as long as your account is active or as needed to provide our services. If you cancel your subscription, we will retain your data for up to 90 days for recovery purposes before permanently deleting it. You may request earlier deletion by contacting us.

8. Your Rights

Depending on your jurisdiction, you may have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data.
• Opt-Out: Unsubscribe from marketing communications at any time.

9. Children's Privacy

Fitora AI is a B2B platform and is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a minor, we will take steps to delete it promptly.

10. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically. Continued use of our platform after changes constitutes acceptance of the updated policy.